In 2010, with the world focusing on the city of Vancouver, British Columbia, Canada—the host of the 21st Olympic Winter Games, Prestige Media Publications recognizes the opportunity to present a quality publication for patrons, visitors, athletes and their delegations, and the local community. The success of welcome 2002 was reflected in the strong presence of the publication throughout the state of Utah, and the wealth of information included for the visitor. The publication was a collectors-edition quality piece, and with the addition of the presence of the main backing sponsor, Novell, further added to the value of the piece.
Editorial Content and Topics of Discussion
Editorial features in the Welcome 2010 publication will include a comprehensive guide for all of the events in and around Vancouver, British Columbia, Canada for the duration of the 2010 Olympic Winter Games. In addition to general hospitality services and entertainment for the 2010 Olympic visitors, other features will include business opportunities for the traveling professional in and around the intermountain area and features on Olympic athletes from past and present U.S. Olympic teams; and, the all-important Competitions and Events Schedule.
Previous Advertisers
Novell (title sponsor) Office Depot, Quiksilver, ADT, TAG Heuer, Polaris, Iomega, Mitsubishi, Corporate Express, Clear Channel, Quaker Oats, DOW, Healthy Choice, Tyrolia Bindings, Merrell Performance Footwear, Verizon Wireless, USANA Health Sciences, Wasatch Funds Financial Advisors, Tahitian Noni, Weider Nutrition, Zions Bank, OC Tanner, Utah Travel Council, KSL Channel 5, Salt Lake City Marriott, Snowbird Ski Resort, The Canyons Ski Resort.
Distribution
Prestige Media published and distributed 250,000 copies of the Welcome 2002 publication in the host city of Salt Lake City and throughout the region to primarily visitors and games attendees.
- The Welcome 2010 publication will be made available at over 120 of the finest hotels in Vancouver and the surrounding areas where VIPs, Official Teams and Delegations, and World Media were staying.
- 20% will be distributed in Vancouver hotels from December 2009 through February 2010 at no charge.
- 30% will be distributed on Air Canada and Delta Air Lines on both domestic & international flights, from December 2009 through February 2010 at no charge.
- 15% will be used as direct mail marketing pieces, and targeted to ABC socioeconomic groups and Fortune 500 companies at no charge.
- 5% will be provided to Vancouver Travel Circuit to be distributed to neighboring provinces Alberta, Saskatchewan and Manitoba.
- 30% will be sold at Canada's major newsstands, including Chapters/Indigo, Sobeys, Safeways, Esso and 7-Eleven.
Publication Release Date: January 2010
Art Submission