In 2002, with the world focusing on Salt Lake CIty, Utah—the host of the 19th Olympic Winter Games, Prestige Media published “Welcome 2002” for patrons, visitors, athletes and their delegations, and the local community. The success of Welcome 2002 was reflected in the strong presence of the publication leading up to, during and after the games throughout the state of Utah and the western United States. The wealth of information included for the visitor and high quality-high gloss look made this Souvenir Guide a true Collector’s Edition.
Editorial Content and Topics of Discussion
Editorial features included a comprehensive guide for all of the events in and around Salt Lake CIty, Utah during the duration of the 2002 Olympic Winter Games. In addition to general hospitality and entertainment for the visitor of the 2002 games, other features included: Business oppotunities for the traveling professional in and around the intermountain area; Focus on technology and business in the hi-tech sector presented by Novell; Features on olympic atheletes from past and present US Olympic teams; Letters from the governors of Nevada, California, Wyoming and Idaho, and features on their respective states.
Previous Advertisers
Novell, Zions Bank, OC Tanner, Utah Travel Council, Office Depot, KSL Channel 5, Quiksilver, USANA Health Sciences, ADT Fire & Security, TAG Heuer, Polaris, Iomega, Mitsubishi, Wasatch Funds Financial Advisors, Corporate Express, Tahitian Noni, Clear Channel, Quaker Oatmeal, DOW, Healthy Choice Frozen Meals, Tyrolia Bindings, Merrell Performance Footwear, Weider Nutrition International, Verizon Wireless,Salt Lake CIty Marriott, Snowbird Ski Resort, The Canyons Ski Resort.
Distribution
Prestige Media was responsible for publishing the welcome 2002 publication in the host city of Salt Lake City, Utah and was distributed to over 350,000 visitors and games attendees.
- The welcome 2002 publication was made available at over 120 of the finest hotels in Salt Lake City, Park City, Ogden, Provo, and the surrounding areas where VIPs, Official Teams and Delegations, and World Media were staying.
- 37% were distributed in Utah hotels from December 2001 through February 2002 at no charge.
- 10% were distributed on American Airlines on both domestic & international flights, from December 2001 through February 2002 at no charge.
- 25% were used as direct mail marketing pieces, and targeted to high-income households at no charge.
- 3% were given to and distributed by the Utah Travel Council, and distributed throughout Utah and neighboring states.
- 25% were sold at Utah newsstands, including Albertson's, Smith's Food & Drug, and Barnes & Noble.
Publication Release Date: December 2001